Available for GTM & revenue roles
GTM · Revenue · AI
Colton Williams
Client-first operator with 8+ years of GTM experience, scaling revenue across SaaS, AdTech & AI.
$40M
ARR · Google
>110%
Qtr attainment
360%
Peak YoY · Tempus
8+ yrs
GTM leadership
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Experience
Independent Consulting
Aug 2024 – Dec 2025
GTM & Sales Strategy Advisor
- Advise AI & AdTech companies on sales-process optimization, enterprise GTM strategy, and go-to-market execution across SaaS, martech & automation platforms.
- Scaled the Intellibright × Nexad partnership into the first agency with a native AI advertising platform — transitioning Google Ads spend to AI-driven solutions.
IntellibrightSailes AIBetterUAlphaSights
GoogleAccount Manager
- Managed a $40M ARR ad-spend portfolio at >110% attainment per quarter, with an even split between account growth and new logos.
- Applied MEDDIC / MEDDPICC, Challenger & Value-Based selling to drive results.
- Broad Match — redesigned the seller workflow around key advertiser pain points, unlocking $55M/quarter revenue potential; named a 2024 priority growth initiative.
- Key partnerships:
- UFC — led advertising strategy for high-profile 2022–23 events (UFC 295, 281, 287), achieving gate records in new markets.
- Insomnia Cookies — built the global market-entry strategy behind a flagship store launch and first international expansion since 2003.
Tempus AIAccount Executive — Biotechnology & AI
- Grew the Florida territory year-over-year; after a realignment, became the sole rep for Miami, Orlando & Jacksonville.
- Q3 2020: 360% YoY growth · Q2 2020: 327% YoY growth.
- Drove notable launches: HRD DNA-sequencing test, Tempus ONE, and Tempus Tumor Origin (TO).
PaychexAccount Executive — SaaS
- Sold directly to the C-suite of companies ranging from 20–1,000 employees.
- Q1 2020: 104% · Q4 2019: 107% · Q3 2019: 105% to goal.
GrouponBusiness Development Representative
- Worked directly with the C-suite of 20–1,000-employee companies.
- Closed the most deals in a single quarter in Groupon history (all BDRs); led all BDRs in gross profit at 215% to goal; Q4 2018: 197% to goal.
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Connect
03
Education
Chicago BoothMaster of Business Administration (MBA)
The University of Chicago Booth School of Business
The University of Chicago Booth School of Business
UW–MilwaukeeBachelor of Business Administration (BBA)
University of Wisconsin – Milwaukee
University of Wisconsin – Milwaukee