Colton Williams

Client-first operator with 8+ years of GTM experience, scaling revenue across SaaS, AdTech & AI.

$40M

ARR · Google

>110%

Qtr attainment

360%

Peak YoY · Tempus

8+ yrs

GTM leadership

Experience

ICIndependent Consulting

Aug 2024 – Dec 2025

GTM & Sales Strategy Advisor

Advise AI & AdTech companies on sales-process optimization, enterprise GTM strategy, and go-to-market execution across SaaS, martech & automation platforms.
Scaled the Intellibright × Nexad partnership into the first agency with a native AI advertising platform — transitioning Google Ads spend to AI-driven solutions.

IntellibrightSailes AIBetterUAlphaSights

GGoogle

Jun 2021 – Aug 2024

Account Manager

Managed a $40M ARR ad-spend portfolio at >110% attainment per quarter, with an even split between account growth and new logos.
- Applied MEDDIC / MEDDPICC, Challenger & Value-Based selling to drive results.
Broad Match — redesigned the seller workflow around key advertiser pain points, unlocking $55M/quarter revenue potential; named a 2024 priority growth initiative.
Key partnerships:
- UFC — led advertising strategy for high-profile 2022–23 events (UFC 295, 281, 287), achieving gate records in new markets.
- Insomnia Cookies — built the global market-entry strategy behind a flagship store launch and first international expansion since 2003.

TTempus AI

Apr 2020 – May 2021

Account Executive — Biotechnology & AI

Grew the Florida territory year-over-year; after a realignment, became the sole rep for Miami, Orlando & Jacksonville.
Q3 2020: 360% YoY growth · Q2 2020: 327% YoY growth.
Drove notable launches: HRD DNA-sequencing test, Tempus ONE, and Tempus Tumor Origin (TO).

PPaychex

Aug 2019 – Apr 2020

Account Executive — SaaS

GrGroupon

Jul 2018 – Sep 2019

Business Development Representative

Worked directly with the C-suite of 20–1,000-employee companies.
Closed the most deals in a single quarter in Groupon history (all BDRs); led all BDRs in gross profit at 215% to goal; Q4 2018: 197% to goal.

CBChicago Booth

Jun 2026

Master of Business Administration (MBA)
The University of Chicago Booth School of Business

UWMUW–Milwaukee

Bachelor of Business Administration (BBA)
University of Wisconsin – Milwaukee